top of page
2.png

Colleges & Universities

We help institutions engage the people who power their mission so students stay, alumni give, and the experience actually delivers.

When enrollment drops or alumni disengage, it’s rarely just a communications issue—it’s a sign something deeper is happening. We work with colleges and universities to uncover what’s behind the numbers so you can take informed, meaningful action. Whether you're seeing a spike in transfer-outs, a dip in giving, or a drop in engagement, we help you get to the root cause and shape strategies that move the needle.


Our team has led research on behalf of institutions facing real urgency, like when retention was falling fast, alumni giving had hit historic lows, and leadership needed answers. The insights helped inform smarter, more human-centered decisions across messaging, outreach, and the broader stakeholder experience.

Project Expertise

Alumni Engagement & Perception Research

We’ve worked with institutions to better understand how alumni perceive their experience, where they feel disconnected from the school’s current direction, and what would inspire them to re-engage. This has included message testing, sentiment analysis, and uncovering the emotional drivers behind giving, advocacy, and involvement. The result is clearer, more resonant alumni strategies that reflect the full arc of the student-to-alum relationship.

Institutions We've Supported

UMGC.png
BYU.png
Wash Coll.png

Get in Touch

+1 424-523-0418
emily@axisandaim.com

© 2025 by Axis & Aim Research & Consulting, LLC. Powered and secured by Wix

bottom of page