Axis & Aim | Market Research & Insights

Insight That Orients.
Strategy That Guides.

Axis & Aim is a market research and strategy consultancy that helps organizations understand where they are, define where they are going, and chart the most effective path to maximize their business results.

Research

Insights

Analytics

Strategy

Who We Help

We work in complex spaces where solving the problem starts with knowing the industry inside and out. Our research and category expertise help answer the questions that matter most to your business.

What We Solve

Every project has its own context, but the core challenges tend to repeat themselves. The following are examples of the kinds of problems we’ve helped solve again and again, and can help you solve too.

🔍 Understand your audience and your challenge

We bring deep category knowledge and a sharp outside perspective to help you see what’s really going on. Whether it’s a new initiative or an established program, we evaluate what’s in place: goals, structure, messaging, and how your audience actually experiences it. Through custom research and thoughtful analysis, we surface what matters, what’s getting in the way, and where you can go next.

🧪 Test what matters before you launch

We help you stress-test ideas with the people who need to believe in them. That might mean validating a message, refining a value prop, pressure-testing creative directions, or evaluating new campaign concepts. Whether you're launching something new or pivoting your strategy, we make sure you're not moving forward on instinct alone. The result: decisions rooted in real feedback, not assumptions.

🎯 Prioritize what’s working and what’s worth letting go

Not everything needs a full overhaul. We help you assess what’s landing, what’s falling flat, and where your energy is actually worth investing. That might mean refining your brand voice, rethinking positioning, or simply choosing what to pause and what to push. Through targeted research and strategic audits, we help you prioritize what will move the needle now, and what can wait.

🤝 Align your team around a shared direction

Before we begin the research, we work with your stakeholders to understand their priorities, uncover internal tensions, and build early buy-in. The process itself becomes a tool for alignment. And once the research is complete, we don’t just hand over a report. We deliver frameworks, language, and tools your team can actually use to move forward together.